PRICE SMARTER.
PROFIT MORE.
Most business owners price by feel and hope for the best. PriceRight Pro gives you a formula instead — so you know exactly what to charge, where every dollar goes, and how many sales it takes to hit your goals.
Free to download · Standard & Premium plans available as in-app purchase.
SOUND FAMILIAR?
YOU'RE WORKING HARD.
THE MONEY DOESN'T ADD UP.
The problem usually isn't what you're charging — it's that nobody ever showed you where the money is supposed to go before you spend it.
A slow month wipes out a good one. Tax season is always a surprise. There's never quite enough left to actually pay yourself what you're worth.
There's a better way to run this.
THE BLIND SPOT PROBLEM
What you don't know is costing you.
Most business owners aren't failing because they work too little or care too little.
They're failing because no one ever showed them the ten numbers that change everything.
They're failing because no one ever showed them the ten numbers that change everything.
If you can see the future, you can build it.
Nuby DeLeon
What you actually need to gross to pay yourself a real salary
Not what you hope to make — the exact number your business must hit before you see a dime.
Whether you're profitable right now or just busy
Activity and profitability are not the same thing. Most owners can't tell the difference.
Your true break-even — debt included
Not the equipment calculator version. The whole-business number that accounts for every obligation you carry.
How many jobs or sales you need this month
Not a vague "more." An exact number, broken down by week, based on your real average sale.
What your tax bill will be before it arrives
So tax time is never a crisis. So you never spend money that was never yours.
Whether your prices can ever get you where you want to go
You can work harder forever and still never hit your goals if the math doesn't work.
How far away debt-free actually is
And exactly what it takes to get there faster — based on what you earn now.
What one more sale is really worth
After taxes. After allocations. What actually lands in your pocket from the next job you close.
Whether you can afford to hire
The real revenue threshold — not a gut feeling — before adding a person to your payroll.
What a healthy business actually looks like
And exactly how far yours is from that line, right now, with your current numbers.
PriceRight Pro shows you all of it — on day one.
INTRODUCING
THE PRICE RIGHT FORMULA
A 5-bucket allocation model built around one belief:
your business should pay you first, survive second, and grow third — in that order.
your business should pay you first, survive second, and grow third — in that order.
Once you know your number, every price you set has a real goal behind it.
STEP 1
Input the salary you want to take home
STEP 2
Set allocations for taxes, operations & growth
STEP 3
See your true monthly gross revenue target
STEP 4
See exactly how many sales to get there
Need to expand? See how much more revenue you need to afford a new hire.
WHAT'S INSIDE
EVERY TOOL A SMALL BUSINESS
OWNER ACTUALLY NEEDS.
PROFIT ALLOCATION CALCULATOR
THE PRICERIGHT FORMULA
Know your number before you price anything
Enter your desired take-home salary. The Formula calculates the exact monthly gross revenue you need — broken down by week, and by individual sale. Set a goal. Work the plan.
PRICING TOOLS
Products, services, packages — priced to profit
Nine service pricing models. Product cost-plus pricing with margin targets. Package builder with tiered discounts. Every calculator shows your gross margin, profit per unit, and a profit health score so you never underprice again.
9 PRICING MODELS
Tax & Profit Engine
TAX & PROFIT
See your real take-home before tax season hits
Sole Proprietor, S-Corp, and C-Corp calculators. Federal brackets, state tax, SE tax, QBI deduction. Work backwards from your desired take-home to find the gross you need. No surprises when it's time to file.
GOAL TRACKER
Log sales. Watch the progress bar fill.
Every time you close a deal, log it in seconds. Your dashboard tracks your monthly total against your Formula target in real time — showing how much is left to go and how many sales it takes to get there.
Closed Sales Tracker
Contractor
Job Builder
Job Builder
CONTRACTOR JOBS
Estimates, change orders, actuals — all in one job file
Build detailed job estimates with labor phases, materials, subs, permits, and equipment. Track actuals against your estimate. Manage change orders. Know your margin before the job starts and after it ends.
INTO THE BLACK
Find out exactly what your business needs to survive — and what it takes to thrive.
Most business owners don't know if their business is actually profitable. They know if money is in the account — which isn't the same thing.
Into the Black runs the whole picture. Your salary. Your allocations. Your taxes. Your debt. It calculates the exact monthly revenue your business needs to cover every obligation you carry, how many jobs that requires at your average sale price, and whether you're currently above or below that line.
Into the Black runs the whole picture. Your salary. Your allocations. Your taxes. Your debt. It calculates the exact monthly revenue your business needs to cover every obligation you carry, how many jobs that requires at your average sale price, and whether you're currently above or below that line.
TAX TIME
Stop collecting receipts.
Start scanning them.
Here's how tax prep usually goes for a small business owner: receipts in a pile, receipts in the car, emails buried for months. By the time the accountant asks, half are gone and the rest aren't organized. You pay someone to sort through what you should have tracked in real time.
The problem was never discipline. It was that your accounting software lived at the office — and the receipts happened everywhere else. The one tool you always have is your phone.
✓ FILED
Home Depot
$247.83
🔧 Materials
Mar 13, 2026
AI Scanned
Saved to
iCloud
Buy something. Scan the receipt. It's filed.
From purchase to organized record in 5 seconds.
SMARTSCOPE — INCLUDED WITH STANDARD
The math you always meant to do — done before you quote.
Every job has hidden costs. SmartScope finds them before they find you.
Built into PriceRight Pro's job builder, SmartScope is a suite of smart calculators designed around the specific math of your industry — not generic inputs, but the actual calculations that are unique to your trade, your scope of work, and how you bill. You answer a few questions about the job and SmartScope builds out the cost breakdown for you. Every number feeds directly into your estimate. No retyping. No copy-pasting. No version confusion.
Every industry has its own version of the math people get wrong. Painters undercount prep hours. Video crews forget pre-production time. Landscapers eyeball cubic yards. Consultants quote flat and watch revisions eat their margin. SmartScope is built around those moments — the calculations that are easy to skip under pressure and expensive to get wrong.
Smart Pricing Advisor
PREMIUM
Commercial Brand Video — 2 Days
✓ STRONG
Your pricing is solid for this scope.
Advisor Note
Your markup covers overhead and contingency with healthy room. If this client is rate-sensitive, you have 8–12% of flexibility before hitting your floor. Consider bundling revision rounds to protect margin.
Margin
41%
Markup
Healthy
Discount Risk
Low
SMART PRICING ADVISOR — PREMIUM FEATURE
Built the estimate.
But is the price right?
Getting to a number is easy. Knowing whether that number is good — competitive, profitable, and sustainable for your business — is harder. Smart Pricing Advisor reads your estimate and tells you what an experienced business advisor would: whether your price is solid, worth revisiting, or heading toward a problem, and exactly why.
It doesn't just look at your margin. It reads your whole picture — your industry, job type, scope, overhead, markup, and discount — and gives you a plain-English read on where you stand and what to do about it. The more context you give it, the sharper it gets.
It doesn't just look at your margin. It reads your whole picture — your industry, job type, scope, overhead, markup, and discount — and gives you a plain-English read on where you stand and what to do about it. The more context you give it, the sharper it gets.
PLANS
START FREE. UPGRADE WHEN YOU'RE READY.
Every plan includes the core pricing calculators. Upgrade for tax tools, saved quotes, PDF export, and the full PriceRight Formula experience.
FREE
$
0
FOREVER
Price smarter on day one.
- Product pricing with cost-plus margin targeting
- Service pricing — all 9 models (hourly, fixed, tiered, per-unit & more)
- Package builder with tiered pricing & retainer billing
- The PriceRight Formula — see your revenue target and what it takes to hit it
- Log sales & track monthly progress against your goal
- Standard Invoice builder — create estimates & invoices from your catalog
- Win/Loss pipeline — tag every job won, lost, and why
- 8 built-in trade calculators (concrete, lumber, paint, mulch & more)
- Up to 3 saved quotes
- Basic dashboard
popular
STANDARD
$
99
99
ANNUAL PLAN (SAVE 44%)
$14.99 / MONTHLY PLAN
The full toolkit — taxes, estimates, and SmartScope built in.
EVERYTHING IN FREE, PLUS:
EVERYTHING IN FREE, PLUS:
- Full Tax & Profit Engine — federal brackets, all 50 states, SE tax & QBI deduction
- S-Corp & C-Corp tax calculators
- All 4 IRS filing statuses
- Save & Update your PriceRight Formula Regularly
- Into the Black — your exact break-even number, debt payoff timeline & surplus plan
- SmartScope — industry-specific calculators built into every job estimate
- Save your PriceRight Formula
- 12+ industry workflows (video, marketing, landscaping, painting, coaching, graphic design & more)
- Full contractor job builder with labor phases, materials, subs & permits
- Change orders & actuals tracking — estimate vs. actual variance on every job
- Client-facing & internal PDF export — clean quotes for clients, full cost breakdown for you
- Crew Share — manage your crew roster & share job details with workers
- Custom branding — your logo, business name & contact info on every PDF
- Category management — organize services & products your way
- Unlimited saved quotes
- Full sales history
- Expense tracking with receipt photo attachment — log job costs & business overhead in one place
- Bookkeeper / Accountant-optimized export — hand off clean, organized records at tax time
- iCloud Sync — access your data across all your devices with automatic backup
- Data export
BEST VALUE
PREMIUM
$
199
99
ANNUAL PLAN (SAVE 44%)
$29.99 / MONTHLY PLAN
AI-powered pricing intelligence. Know your price is right.
EVERYTHING IN STANDARD, PLUS:
EVERYTHING IN STANDARD, PLUS:
- Smart Pricing Advisor — AI reads your full estimate and tells you if your price is strong, risky, or needs work
- Plain-English recommendations — industry-aware, scope-aware, margin-aware
- Floor price guardrails — the Advisor won't let you price below cost or your business minimum
- Client Mode — present quotes to clients on-screen, hide your costs, capture approval or decline
- Universal client approval — send a web link for review & e-signature from any device, no app required
- Map Measurement Tool — measure property right from the app using satellite imagery
- Custom brand colors, tagline & PDF header/footer graphics
- Hiring planner with payroll tax modeling
- Into the Black AI Advisor — "How do I close the gap?" with personalized revenue strategy
- Multi-month sales trend view
- CRM
- GPS based business mileage tracking
- AI powered receipt scanning with auto expense category
- CPA / Bookkeeper Export
- Priority support
- Early access to new features
WHO IT'S BUILT FOR
IF YOU RUN A BUSINESS,
THIS WAS BUILT FOR YOU.
Video Production
Marketing Agencies
Freelancers
Photographers
Landscapers
House Cleaners
Contractors
Consultants
Personal Trainers
Event Planners
Coaches
Graphic Designers
Electricians
Plumbers
Virtual Assistants
Painters
Dog Groomers
HVAC Techs
Bookkeepers
Tutors
Wedding Vendors
Pressure Washers
Window Cleaners
Mobile Detailers
Crafters
If you sell your time, your skills, or your crew's labor — you need to know your number. PriceRight Pro figures it out for you.
THE BOTTOM LINE
You can't build what you can't see.
PriceRight Pro shows you every number that matters — before the month starts, before the job starts, before tax season arrives. Most business owners find out how they did at the end of the year. PriceRight Pro owners know before the month begins.
That's not predicting the future. That's building it.
Free to download · Standard & Premium plans available in-app
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